Kranushealth.com
Kranus Health
Kranus Health is providing virtual care in urology. We envision a future in urology care that is accessible, efficient and covered by health insurance.
With a diverse product portfolio, Kranus offers an extensive range in the field of urology, spanning from andrology to uro-oncology. Moreover, we are actively and rapidly expanding our portfolio.
Project overview
Our objective is to create a new website that effectively reflects our full commitment on healthcare professionals (HCP) as primary stakeholders for scaling, while ensuring ease of maintenance within a tight timeframe of 4 weeks.
Our main strategy is to focus all our recources on HCP communication and working with doctors as the company grows.
Team
Kris Hartmann - Head of Marketing, Project owner
Hana Taha - Senior Product Designer, Project lead
Hannah Jung - Senior Content Manager
Sam Crawford - Freelance Squarespace expert and web designer
Current Problems and objectives
We recognized the shortcomings of our old website, which lacked consistency, maintainability, and a clear brand message. Developed over three years, it suffered from a disjointed structure with both new and old pages, leading to maintenance challenges and numerous bugs.
To address these issues, we are embarking on a focused project to revamp our online presence, emphasizing clarity, consistency, and efficiency.
Maintainability: Implementing a setup where different teams can easily add new content or rectify small errors without technical hurdles or dependencies.
Clear Messaging: Develop concise and compelling content that accurately represents our brand identity and effectively communicates our value proposition to visitors.
Design Consistency: Establish a cohesive design language and layout structure across all pages to enhance visual appeal and user experience while reinforcing our brand identity.
Research and analysis
We conducted thorough competitor and best practices research within the health tech industry to gain insights and inspiration for our website design.
By analyzing the strategies and approaches of similar brands, we identified industry trends, effective design elements, and user experience principles that could inform our own website development
Processes
Our process began by meticulously mapping out our target groups and their distinct reasons for visiting our website. This involved understanding the diverse needs and preferences of our audience segments, ensuring that our website caters to their specific interests and requirements.
The next step involved creating low-fidelity designs to establish the layout and structure of the website. These designs provided a basic blueprint, outlining the placement of key elements such as navigation menus, content sections, and call-to-action buttons.
By focusing on simplicity and functionality, we ensured that the layout effectively guided users through the website while facilitating a seamless browsing experience.
Additionally, the low-fidelity designs allowed for early feedback and iteration, enabling us to refine and optimize the layout before proceeding to higher-fidelity iterations.
Despite the tight timeframe, I delved into high-fidelity designs with attention to detail, ensuring every aspect of the website was thoroughly considered. Feedback iterations were frequent and rapid, allowing us to incorporate suggestions and refine the designs quickly. This agile approach enabled us to maintain momentum and make significant progress within the limited timeframe, ensuring that the final website met our standards for quality and exceeded our expectations for user experience.
Needless to say, this project was very stressful and had difficult circumstances, yet I was able to lead the project, support my team and make sure we meet the deadline. While the journey was far from easy, the rewarding outcome made it all worthwhile.
Since the launch of the website, we have witnessed increased interest from doctors and investors, and we regularly receive positive feedback on the designs. This recognition reaffirms the success of our efforts and motivates us to continue striving for excellence in our work.
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